Giro was founded in 1985 by Jim Gentes, a man with an obsession for design and answering unmet needs. That obsession led him to start making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance.

Our world has changed dramatically since then, but Giro has remained steadfastly committed to serving enthusiast riders. They are and always will be a product brand. They argue for weeks about the difference of less than a millimeter in a footwear last, of a headform or the chamfered edge of a vent. They are the brand that sweats the details. From an opening price point helmet to the fit and fabric of their t-shirts to the positive click that the Switchblade makes when the chinbar is engaged. It’s that attention to detail that sets Giro apart.

Giro understand that riding is more than just a fleeting hobby or a passing fad. Riding is the best part of a great life and your equipment deserves attention to the smallest of details.